Yossra I.

Founder & Creative Director of The Fashion Studio®.

A boutique fashion consultancy building womenswear, lingerie, swim and resort brands from concept to production.

With over 20 years in the industry, I develop brands with clarity, direction and a strong commercial foundation. The work goes beyond design. It is about building structure, systems and collections that move from idea to manufacturing without losing identity.

Clients come when they need leadership, not just execution.

The studio supports:

• Brand & collection strategy

• Creative direction

• Design development

• Technical packs & product refinement

• Fabric sourcing & production alignment

• Design structure & system building

I collaborate with founders, startups and growing brands who are serious about building structured, production-ready collections and long-term brand value.