Mohammad M.

Executing digital marketing strategies Retargeting | Social Marketing | A/B,Multi Variant Tests

Develop innovative strategies to increase lead volume, decrease cost per acquisition and outmaneuver competition in a highly competitive environment

Work closely with Creative, Research, and Strategy teams to align marketing messaging and brand position with the execution on digital channels

Test campaign marketing messages,call to actions, banners, page layouts/design and AD performance.

Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Collaborate with internal team members to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end experience across multiple channels and touch points

Budget tracking for all digital marketing activities

Optimize site/page performance to increase clicks, conversion and engagement rates

Measure the effectiveness of digital marketing efforts – regularly analyzing and creating actionable reporting on all digital marketing initiatives overseen by the position, including website(s), organic search rankings, paid search metrics, email campaigns, social media, etc., to continuously optimize overall online mix and performance.

Keyword research, analysis, and implementation into content and other aspects of websites. Actively test/analyze and improve.

Improving the usability, design, content and conversion of the company website

Responsibility for planning and budgetary control of all digital marketing

Conceptualize and design new landing page design to increase engagement rates and conversion rates.