Results-driven E-Commerce, Marketplace Operations, and Business Management Professional with strong
expertise in Amazon, Noon, Trendyol, sales management, operations management, accounting, taxation, and
business development within the UAE market. Founder & CEO of Shams Al Fajr General Trading L.L.C,
successfully building and scaling the company from startup stage to generating more than AED 2 Million in
annual sales revenue and over AED 500,000 yearly profit within the first year of operation. Possesses a unique
combination of technical, analytical, financial, and operational expertise supported by a Bachelor’s degree in
Computer Science and strong hands-on experience in programming, automation, AI tools utilization, data
analysis, marketplace management, and operational optimization. Highly experienced in managing Amazon
Seller Central, Noon Seller Lab, supplier sourcing, inventory operations, customer service, financial reporting,
UAE taxation workflows, and international marketplace operations.
PROFESSIONAL EXPERIENCE