Basel A.

Senior UI/UX Designer | Design Systems Lead | WCAG Expert

I am a structured and analytical UI/UX Designer with over 11 years of experience. I specialize in simplifying complex digital software, building scalable design systems, and ensuring strict WCAG accessibility compliance.

I approach design with a clear, logical mindset. My focus is not just on making screens look clean, but on making them fast, efficient, and easy to build. ⚙️

📊 Real Results From My Work

I use data and user research to improve how software performs. In my past projects, my designs have achieved the following metrics:

⏱️ Faster Workflows: Redesigned complicated multi-step services, cutting the time to complete a task from 10 minutes down to under 2 minutes.

🖱️ Fewer Clicks: Simplified user flows to reduce required actions from 5 clicks down to 2 clicks.

💡 Better Clarity: Improved user clarity by 45% by organizing layouts and navigation cleanly.

👥 Deep Research: Conducted over 100 stakeholder interviews and usability tests to guide design decisions.

🎯 My Three Main Focus Areas

🏛️ 1. Government Services & Digital Transformation

I have over 8 years of experience delivering digital services for UAE government entities . I am an expert at taking massive, complicated systems and turning them into simple, user-friendly digital experiences.

🏗️ 2. Scalable Design Systems in Figma

I build, organize, and manage complete component libraries and design systems. This keeps the user interface perfectly consistent across web and mobile platforms (iOS & Android) and saves your development team weeks of coding time.

🌐 3. WCAG Accessibility & Bilingual Layouts

I design with strict adherence to Web Content Accessibility Guidelines (WCAG) so your product is legally compliant and usable for everyone. Additionally, I am an expert in matching Left-to-Right (English) and Right-to-Left (Arabic) layout structures seamlessly.

💻 Code-Fluent Developer Handoff

I understand front-end technologies like HTML, CSS, and JavaScript/Next.js. Because I know how code works, I design layouts that are technically realistic. This means your developers receive clean, precise Figma files and experience zero confusion during the handoff. 🚀

⏰ My Schedule & Availability

I maintain strict time management to deliver high-quality work. I am available for dedicated project focus every day from 8:00 PM to 11:00 PM UAE time.

I use short video recordings and clear Figma notes to update your team automatically, ensuring progress moves forward every single day. 📅

If you need a disciplined, organized designer to simplify your complex platform or build a clean design system, let's connect! 🤝