-Preface: Industrial and technological development led to a real revolution in the field of information and communication, which resulted in a major fundamental shift in all modes of communication and media. Domains, methods, and tools that differ from image of traditional media have also appeared. Accordingly, there are advanced methods for dealing with events and facts taking place in the arena in all fields. This happens In line with political, economic, and social lifestyle of societies, which is characterized by much complexity and overlap, and is characterized by speed and flexibility in the pace of its developments (Farida, 2010).
Similarly, research and studies in field of media and communication have worked for several years on creativity and innovation in research methods and tools, in order to address errors and shortcomings produced by traditional research tools, in order to reach ideal treatment of events, and good coverage of facts, to benefit followers and contribute to making transformations in society. Daily news of events is core and essence of media, because of values and effects it represents on recipient and reactions it creates, as a result of style and color used by coverage of the event. (Al-Dulaimi, 2011). Its importance is constantly increasing as a result of development of communication technologies, which made it fall into circle of public interest, which has been devoted to long hours to receive communicative content that is broadcast around the clock. Therefore, issue of news coverage is very important because of its effective contribution to giving priority to displaying contents of communication, and then forming public opinions on various issues taking place at the local, regional, and international levels, and through intensive follow-up - even news content. At the same time, news coverage plays an important role in forming ideas and creating visions for members of society, and from here their attitudes towards important and crucial issues in life of societies are formed. Even coverage of simple events is of great importance in directing opinions and educating individuals about developments and transformations in environment in which they live, although development is based on public participation, but the main contribution of media lies in activating political participation. What is required for this is a solid strategy that is defined in framework of plans for comprehensive development process.
Political culture exists under a comprehensive system and its levels in social situation can be visualized by actors and social practices. (Wadad, 2010). In addition, political culture is determined through relationship between these three levels, which and through their contents of values, standards, and attitudes, and are determined of social political relations and interactions and extent of their participation in them. Although alternative media research receives wide attention by scholars in many disciplines, this importance stems from the radical transformations that humanity has witnessed in the field of media and communication, (Dlio, 2010). Meanwhile, these transformations led to a wide impact on society in most of its political, economic, social, and cultural dimensions, most notably in emergence of modern communication techniques and methods known as information society, where knowledge and information that have become a tool to influence feelings and emotions of individual by forming a mental image according to goal and the most prominent of these transformations. Thus, transforming one-way mass communication into two-way interactive communication techniques, thus creating a new media that represents social networking sites, using media as a function that can be a material for this media, which has become an essential source relied upon by majority of societies in obtaining various news. Mental image is one of the most prominent issues that new media works to build according to specific and specific agendas, as it learns about: “meanings, trends, knowledge and opinions common to the public about organization or company that resulted from operations or communication strategies carried out by organization.” It is believed that this definition ignores the role that can be played by audience itself, as this audience is the one who forms its perception of image of events, but all its efforts could fail if audience is not exposed to communication processes carried out by media institutions (Mahmoud, 2002). In this way, individuals acquire political culture, by virtue of its connection with general culture, and its features are determined by their attempts to adapt to the social environment, an adaptation that intervenes in replacing its mechanisms with process of socialization. In a distinctive pattern that is reflected of life and its impact on general social situation. (Fawzi, 2014- 2015). Hence, it was necessary for researchers and specialists in the field of communication to address this topic in order to know nature of dealing with news content, and to determine criteria that govern this approach and its role in conveying image of events.
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