Shimaa O.

Performance Marketing Consultant and Paid Media Specialist with 8+ years of experience in digital marketing, performance advertising, and e-commerce growth.

I specialize in building, managing, and optimizing data-driven paid advertising campaigns across Meta Ads and Google Ads, with a strong focus on customer acquisition, conversion optimization, ROAS, and sustainable business growth.

My experience covers the full performance marketing cycle, including campaign strategy, media buying, audience targeting, competitor research, budget allocation, creative testing, performance analysis, and ongoing optimization.

I have hands-on experience with Meta Business Manager, Meta Ads Manager, Google Ads, Google Shopping, Google Analytics 4 (GA4), Google Tag Manager (GTM), Conversion API, and WhatsApp Business API.

I have managed advertising budgets of up to SAR 250K and achieved ROAS of up to 5X, helping e-commerce and digital businesses improve campaign efficiency and maximize return on advertising spend.

I also have experience supporting businesses with Meta Business solutions, account verification, Ads Manager troubleshooting, WhatsApp API integration, and campaign setup.

I am interested in opportunities where I can combine performance marketing, paid media, analytics, and growth strategy to drive measurable business results.

Core Expertise: Performance Marketing | Paid Media | Media Buying | Meta Ads | Google Ads | E-commerce Growth | Lead Generation | Conversion Optimization | ROAS | Customer Acquisition | Meta Business Manager | Conversion API | GA4 | GTM | Google Shopping | WhatsApp Business API