Ahmed A.

Profile :

I have been working in the field of marketing for five years, overseeing various business activities in Egypt, Jordan, and Saudi Arabia. I consistently strive to enhance any business endeavor I am involved in. My focus includes gathering marketing information and engaging in professional planning to ensure the attainment of excellent results. I approach every step after thorough study, assessing its impact on the business. I analyze strengths, weaknesses, and competitors, aiming to overcome challenges and seize opportunities in the market.

Work Experience :

#1

Company name / ICS

Work type / Freelancer

It is an import/export company that aimed to accumulate the largest quantity of customs-rejected goods for shipment to their warehouses in the United Arab Emirates. This led us to initiate the gathering of information about the owners of these rejected goods. We then proceeded to present them with a proposal to sell the imported goods at lower prices, allowing them to bear a minimal loss until that time.

#2

Company name / Atlantic

Work type / Freelancer

It is a maintenance company with two divisions: one specializing in hotels and restaurants, and the other focused on household appliance repairs. After conducting comprehensive surveys with the company's clients, it successfully understood their needs. Subsequently, it initiated the development of a marketing plan, incorporating a marketing message that instilled a sense of urgency among hotels and restaurant owners under the slogan: 'What is the importance of preventive maintenance?'

#3

Company name / Al Rayani

Work type / Freelancer

It is a real estate company that faced a significant challenge due to declining customer demand resulting from a lack of adoption of modern marketing methods. This led to a substantial issue within the organization's real estate sales through other companies. Here, we worked on gathering as much information as possible about the customers' needs, specifically those who intended to purchase properties and the criteria each group was specifically looking for. This helped us collect a wealth of data about individuals searching for real estate.

Education :

#1

Udacity course / Professional level

I have learned how to create, distribute, and enhance marketing content across various platforms and websites, enabling me to connect marketing ideas with both written and creative equations.

#2

Mohamed wagih course / Social media ads

I've learned how to create branded pages and understand the algorithms utilized on social media platforms, facilitating the development of tailored marketing strategies for each platform and executing them professionally.

#3

Digital world / google Ads

I've learned how to manage advertising campaigns on Google and analyze the results of conversion-focused campaigns to achieve business objectives.

#4

Cart code / Digital Marketing

I've learned everything related to digital marketing, from customer journey and needs identification to marketing strategies and tactics, leveraging them to capture available market opportunities.

skills :

1- Marketing Research

- Identifying and Defining the Problem or Opportunity: Clearly understanding the purpose of the research and what specific information is needed.

- Data Collection: Gathering relevant data from various sources using the chosen research methods. This may involve surveys, interviews, observations, and data analysis.

- Data Analysis: Processing and interpreting the collected data to derive meaningful insights. Statistical tools and techniques are often used to analyze quantitative data, while qualitative data may be analyzed thematically.

- Interpretation and Reporting: Making sense of the findings and presenting them in a way that is useful for decision-making. This often includes actionable recommendations based on the research.

2- Marketing Planning

- Setting Objectives: Clearly defining the marketing objectives that align with the overall business goals. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART).

- Market Analysis: Conducting a thorough analysis of the market environment, including an examination of competitors, customer needs, industry trends, and potential opportunities and threats.

- Target Market Identification: Identifying and understanding the target audience for the products or services. This involves defining the demographics, psychographics, and behavioral characteristics of the ideal customer.

- Marketing Mix (4Ps):

Product: Defining the features, benefits, and attributes of the product or service being offered.

Price: Determining the pricing strategy, considering factors such as cost, competition, and perceived value.

Place: Deciding on the distribution channels and locations where the product will be available.

Promotion: Planning the promotional activities, including advertising, public relations, sales promotions, and other communication strategies.

- Implementation: Developing a detailed plan of action to execute the marketing strategy. This includes assigning responsibilities, allocating resources, and establishing a timeline for implementation.

- Budgeting: Allocating financial resources to support the marketing plan. This involves estimating the costs associated with various marketing activities.

- Monitoring and Control: Establishing mechanisms for monitoring the performance of the marketing plan and making adjustments as needed. Key performance indicators (KPIs) are often used to assess the success of marketing efforts.

- Evaluation: Assessing the overall effectiveness of the marketing plan in achieving its objectives. This involves analyzing the results, learning from the outcomes, and using insights to refine future marketing strategies.

3- Content writing

- Clarity and Conciseness: Content should be written in a clear and concise manner to ensure that the message is easily understood. Avoiding jargon or overly complex language is often beneficial, especially when targeting a general audience.

- Relevance: The content must be relevant to the audience's interests and needs. It should address their questions or concerns, providing valuable information or solutions.

- SEO (Search Engine Optimization): In the context of online content, SEO is crucial for improving the visibility of the content on search engines. This involves using relevant keywords, creating engaging and shareable content, and adhering to best practices for search engine rankings.

- Engagement: Well-crafted content should capture and maintain the reader's attention. This can be achieved through compelling storytelling, engaging writing style, visuals, and multimedia elements.

- Tone and Style: The tone and style of writing should match the brand or publication's voice and the intended purpose of the content. Whether it's formal, conversational, authoritative, or friendly, consistency is key.

- Call to Action (CTA): Depending on the purpose of the content, there may be a call to action encouraging the reader to take a specific next step, such as subscribing, purchasing, or sharing the content.

- Editing and Proofreading: High-quality content requires careful editing and proofreading to ensure accuracy, clarity, and professionalism.

4- Online advertising

- Display Advertising: Display ads appear as visual banners or boxes on websites, typically containing images, text, and sometimes interactive elements. These ads can be static or animated and are placed strategically on websites to attract the attention of visitors.

- Search Engine Advertising: This involves placing ads on search engine results pages (SERPs) such as Google or Bing. Advertisers bid on keywords relevant to their products or services, and their ads are displayed when users search for those keywords.

- Social Media Advertising: Ads are placed on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others. These platforms offer sophisticated targeting options based on demographics, interests, and user behavior.

- Email Marketing: While not always considered traditional advertising, promotional emails are a form of online marketing. Email campaigns can include newsletters, product announcements, and special offers.