إعادة ضبط و تحسين حملة إعلانية على Google Ads

المطلوب إعادة ضبط و تحسين نتائج إعلان جوجل أدز بما يحقق نتائج أفضل حسب البنود أدناه

Google Ads Optimization Summary

1. Fix Quality Score (Search Campaigns)

Goal: Improve Ad Relevance, CTR, and Landing Page Experience

Actions:

•Group 3–5 closely related keywords per ad group

•Use main keyword in ad headline & description

•Add all relevant ad extensions (sitelinks, callouts, structured snippets, price)

•Ensure landing page matches ad keyword and loads in <2 seconds

•Write clear, benefit-driven ad copy with strong CTAs

•Monitor Quality Score weekly and remove low-performing keywords

⸻

2. Improve Conversion Rate

Goal: Turn more clicks into sales

Actions:

•Simplify landing page (1 goal per page: buy, sign up, etc.)

•Add trust signals (reviews, free delivery, return policy, secure payment)

•Include Arabic + English versions of ads & landing pages

•Use responsive search ads (RSAs) with multiple headlines/descriptions

•Add remarketing audiences to reach past visitors

•Track real conversions (purchase events, not page visits)

⸻

3. Optimize Performance Max Campaign

Goal: Increase conversion efficiency using automation

Actions:

•Upload high-quality images, videos, headlines, and descriptions

•Add audience signals:

•In-market for your product category

•Competitor brand names

•Past website visitors

•Include your Merchant Center feed (if eCommerce)

•Split campaigns by product category or margin level

•Use Target ROAS or Maximize Conversions once you have enough data (≥30 conversions/month)

⸻

4. Budget & Bidding Strategy

Goal: Spend efficiently

Actions:

•Keep 60–70% budget in Performance Max if visual products

•Keep 30–40% budget in Search for control

•Use Maximize Conversions → then switch to Target CPA/ROAS

•Pause low-performing campaigns or ad groups

•Reallocate spend to high-converting regions (Riyadh, Jeddah)

⸻

5. Keyword & Negative Keyword Management

Goal: Avoid wasted spend

Actions:

•Use exact + phrase match for purchase-intent keywords

•Add negative keywords to block irrelevant searches

•Check Search Terms Report weekly and refine keywords

⸻

6. Tracking & Analytics

Goal: Measure what matters

Actions:

•Ensure conversion tracking is working correctly

•Link Google Ads + GA4 for cross-channel insight

•Set up enhanced conversions for better data accuracy

•Track ROAS, CPA, and conversion value

⸻

7. Testing & Continuous Optimization

Goal: Gradual improvement

Actions:

•A/B test ad copy every 2–4 weeks

•Rotate 2–3 landing page versions

•Review device, location, and schedule performance

•Adjust bids or exclude poor-performing areas/times