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Autonomy / organization

Mastery of the 3 main dimensions of SEO (technical SEO, on-site & off-site optimization)

Experience in the structure of URLs, navigation architecture, canonical URLs, contextual links, HTML + XML sitemaps, Robot.txt, title tags, meta-descriptions, schema, etc.

General knowledge of content development and best practices Google Analytics & Google Data Studio experience

Data driven

Strategic thinking

Business Acumen