Velvet Diamond

Velvet Diamond is a luxury jewellery shop. It specialises in selling a wide range of precious diamonds.

The client asked to design a simple and impressive logo that clearly expresses the activity of the shop.

So I chose a mixture of the shape of a diamond and the letters V and E (the first two letters of the word Velvet).

Silver was chosen as the colour to break with the tradition of designing a gold logo for jewellery stores.

The font was also carefully chosen to match the activity of the store and give a luxurious impression.