Smoulder is a candle brand concept that combines a warm, calming atmosphere with a refined visual identity and a seamless digital shopping experience.
The project focuses on creating a cohesive brand identity and designing an elegant e-commerce website that reflects the essence of the brand, highlights its products, and provides customers with a smooth and intuitive browsing experience.
My Role:
Brand Identity Design
UI/UX Design
E-commerce Website Design
Visual Design & Art Direction
Project Goals:
Establish a distinctive and consistent visual identity.
Create a premium and inviting shopping experience.
Showcase candle products through an elegant and user-friendly interface.
Maintain visual consistency across the brand and website.
Deliverables:
Brand identity and visual direction.
E-commerce website UI design.
Product presentation and website layouts.
A cohesive visual experience aligned with the brand personality.