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Smoulder is a candle brand concept that combines a warm, calming atmosphere with a refined visual identity and a seamless digital shopping experience.

The project focuses on creating a cohesive brand identity and designing an elegant e-commerce website that reflects the essence of the brand, highlights its products, and provides customers with a smooth and intuitive browsing experience.

My Role:

Brand Identity Design

UI/UX Design

E-commerce Website Design

Visual Design & Art Direction

Project Goals:

Establish a distinctive and consistent visual identity.

Create a premium and inviting shopping experience.

Showcase candle products through an elegant and user-friendly interface.

Maintain visual consistency across the brand and website.

Deliverables:

Brand identity and visual direction.

E-commerce website UI design.

Product presentation and website layouts.

A cohesive visual experience aligned with the brand personality.