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Project Overview

This project is an interactive Sales Analytics Dashboard built in Microsoft Excel to transform transactional sales data into a clear and practical business reporting interface. The dashboard is designed to provide a high-level view of sales performance while allowing users to explore the underlying results by distributor, product, and month. Instead of presenting raw tables alone, the workbook combines key performance indicators, charts, filters, insights, and a distributor-product heatmap in one structured dashboard.

The dashboard covers 2025 sales data containing 4,900 transactions across five distributors and ten products. The main KPI section presents Total Sales, Units Sold, Transactions, Average Order Value, and the latest Month-over-Month growth. These metrics give users a quick understanding of overall performance before moving into the detailed visual analysis.

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