Executive Sales Performance & Financial Dashboard

Project Title:

Sales Manager Performance & Analytics Dashboard

Project Description:

I designed and implemented an interactive Sales Manager Dashboard to provide clear, actionable insights into sales performance across products, customers, geographic locations, and distribution channels.

Key Features & Analytical Steps:

Product Portfolio Distribution: Analyzed product performance using pie chart breakdown, identifying top sellers such as Ionclotide (27.2%), Docstryl Rivacin (20.3%), and Betanem (18.37%).

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Top Customer & Regional Analysis: Ranked top customers (e.g., Mraz-Kutch Ph... at $94M) and top performing cities (e.g., Butzbach at $94M) using bar charts to optimize sales strategies.

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Sales by Channel Segment: Comparative analysis of distribution channels including Retail ($3.3Bn), Government ($3.1Bn), Institution ($2.9Bn), and Private ($2.5Bn).

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Interactive Slicers: Integrated multi-select filter controls for Product Name and Distributor to allow seamless dynamic filtering and tailored report viewing.

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Clean UI Design: Built with a clean, executive beige theme with dark contrasting visuals for clear data readability.