Marketing Campaign Performance Analysis & Interactive Power BI Dashboard

I analyzed marketing campaign data and developed an interactive Power BI dashboard to provide clear insights into customer behavior, spending, purchasing patterns, and campaign performance.

The dashboard includes:

Key Performance Indicators (KPIs) for customers, spending, purchases, average spending, and response rate.

Spending analysis by product category.

Purchase analysis by sales channel.

Campaign performance comparison.

Customer analysis by education and marital status.

Spending analysis by marital status.

Customer spending based on the number of children.

Interactive slicers for Education and Marital Status.

Tools: Microsoft Power BI, Data Analysis, Data Visualization