Kickstarter Sales & Performance Analytics Report (Power BI)

Designed and developed a comprehensive, multi-page interactive Power BI analytics report examining crowdfunding performance, success rates, and financial metrics on Kickstarter.

Key Dashboard Pages & Features:

* Overview & Performance: High-level executive summary displaying total projects (375K), total backers (40M), total goals ($17B), and total pledged funds ($3B), alongside temporal trends by year.

* Successful Projects Analysis: Deep-dive analysis tracking success metrics by country, category, and subcategory, including goal vs. pledged comparisons and average funding metrics.

* Failed Projects Analysis: Detailed breakdown of failed campaigns to identify risk factors, funding gaps, and category-specific drop-off points.

* Backer & Geographic Insights: Interactive visual maps and category breakdowns tracking backer engagement worldwide (led by the US and UK) and identifying top-funded projects.

Tools & Skills Used: Microsoft Power BI, Star Schema Data Modeling, DAX Measures, Data Modeling, Advanced Data Visualization, Business Intelligence.