Sales Data Analysis

Processed and modeled 60K sales records using Excel and Power Query, structuring the data for customer, product, and

profitability analysis.

Identified high-value customer segments, revealing that customers aged 50+ contributed 41% of total profit, providing

insights for targeted marketing and retention strategies.

Analyzed product profitability and found that the Top 5 products contributed 25% of total profit, supporting more

focused inventory and product strategy through interactive executive dashboards