Superstore Sales & Profitability Analysis Dashboard

Power BI Sales & Profitability Analysis Dashboard

Developed an interactive Power BI dashboard to analyze sales performance, profitability, customer

behavior, and product performance using the Superstore dataset

Key Features:

- Sales performance analysis and YoY growth

- Profitability and profit margin analysis

- Discount vs. profit analysis

- Customer segmentation and customer retention analysis

- Top-performing customers and products

- Loss-making product identification

- Interactive filters and year-based analysis

- Business insights and actionable recommendations

Tools Used: Power BI, DAX, Power Query, Data Visualization & Data Analysis.

The dashboard transforms raw sales data into actionable business insights to support data-driven decision making