Customer Churn Analysis

Project Title:

Customer Churn Analysis & Retention Dashboard

Project Description:

Analyzed customer behavior to identify factors contributing to churn and built a dashboard to help management improve customer retention strategies.

Responsibilities:

Extracted customer data using SQL.

Cleaned and validated datasets.

Performed exploratory data analysis.

Calculated churn rates and customer lifetime value.

Created visual reports for management.

Tools Used:

SQL

Power BI

Excel

Key Results:

Identified high-risk customer segments.

Revealed the main reasons behind customer churn.

Provided recommendations that could improve customer retention.