Bank Dashboard

This project analyzes customer bank balances to understand how money is distributed across different demographics such as gender, job classification, and region.

Main objectives:

Study balance distribution across customer segments.

Identify trends by job type and geographic region.

Support marketing and business decision-making.

Data sources:

Customer data (ID, gender, job, region)

Balance data (account balances linked by Customer ID)

Key analyses & visuals:

Overall balance overview dashboard

Gender-based balance distribution

Job classification comparison

Regional heat map of balances

Detailed demographic table

Insights:

Some regions have higher average balances.

Retired and self-employed customers tend to hold more savings.

Gender differences exist but are not very large.

Certain regions and groups show growth opportunities.

Conclusion:

The dashboard helps the bank understand customer behavior and improve targeting, services, and growth strategies.