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Key Strategic Insights

- Top-Performing Categories: Identified that Web Development is the primary revenue driver, significantly outperforming other subjects in both subscribers and review volume.

- Growth Trends: Pinpointed a major surge in content production between 2014–2016, which directly correlated with peak revenue periods.

- Market Preference: Discovered that beginner-level courses hold the highest volume of students, highlighting a strong market demand for foundational skill acquisition.

- Drill-Down Capability: Built interactive slicers to allow stakeholders to filter performance by subject, difficulty, and year for real-time reporting.

Technical Toolkit

- Microsoft Excel (Pivot Tables, Pivot Charts, Slicers)

- Data Cleaning & Transformation

- Business Reporting & Visualization

This project helped me refine my ability to turn raw datasets into a narrative that supports strategic decision-making.

I’m eager to hear your thoughts or answer any questions about the process

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