Key Strategic Insights
- Top-Performing Categories: Identified that Web Development is the primary revenue driver, significantly outperforming other subjects in both subscribers and review volume.
- Growth Trends: Pinpointed a major surge in content production between 2014–2016, which directly correlated with peak revenue periods.
- Market Preference: Discovered that beginner-level courses hold the highest volume of students, highlighting a strong market demand for foundational skill acquisition.
- Drill-Down Capability: Built interactive slicers to allow stakeholders to filter performance by subject, difficulty, and year for real-time reporting.
Technical Toolkit
- Microsoft Excel (Pivot Tables, Pivot Charts, Slicers)
- Data Cleaning & Transformation
- Business Reporting & Visualization
This project helped me refine my ability to turn raw datasets into a narrative that supports strategic decision-making.
I’m eager to hear your thoughts or answer any questions about the process