Fixfast Home Repairs

Key highlights:

Total Revenue: $212K+

Profit: $161K+

Conversions: 9,803

Ad Spend: $50.9K

What the analysis uncovered:

Premium and bundled services generate higher profit compared to basic offerings.

Seasonal demand plays a major role in service performance.

Marketing channels differ significantly in revenue efficiency.

Customer type and time of day directly impact conversions and profitability.

This project strengthened my skills in data storytelling, KPΙ tracking, and business-driven insights, turning raw data into clear decisions