Business Performance Dashboard

This project provides a comprehensive analysis of business performance across Sales, Financials, and Marketing.

Key Highlights:

• Total Sales reached 1.2M with a stable 36% profit margin

• Identified a gradual decline in monthly sales trends

• Net Profit turned negative due to high operational and shipping costs

• Marketing campaigns achieved a strong ROAS of 2.21

• Inventory analysis revealed capital tied up in unsold stock

The dashboard covers:

• Sales & Profitability Analysis

• Financial Performance

• Marketing Efficiency

• Business Insights & Recommendations

Key Takeaways:

• Strong revenue generation, but profitability needs optimization

• Shipping and operational costs significantly impact margins

• Marketing performance is efficient and scalable

• Inventory management is critical for improving cash flow