Analyzed over 119K hotel bookings to uncover insights that improve revenue and reduce cancellations.
Built an interactive Power BI dashboard to track performance, analyze customer behavior, and support data-driven decisions.
? Key Results:
Identified peak seasons using ADR & seasonality analysis
Discovered 37% cancellation rate and analyzed its main drivers
Highlighted top revenue-generating countries for targeted marketing
?️ Tools & Skills:
Power BI, DAX, Excel, Data Cleaning, Data Modeling, Data Visualization, Business Intelligence