Market research project

Analyzed survey data (5,000+ respondents) to understand consumer behavior and preferences in the wireless speaker market

Identified key product features (sound quality & battery life) across different user segments

Evaluated pricing sensitivity and competitive landscape to determine optimal pricing strategy

Assessed brand positioning and awareness gaps to highlight growth opportunities

Developed data-driven recommendations including product features, pricing, and go-to-market strategy

Presented insights through a structured report with clear visualizations