Customer Segmentation Using RFM Analysis

Dataset : Online Retail Dataset (UCI)

Use a sales dataset to analyze customer behavior based on:

Recency: How recently a customer made a purchase

Frequency: How often they made purchases

Monetary: How much money they spent

Assign scores to each customer using these three metrics

Group similar customers based on their scores

Suggest simple marketing ideas for each group (e.g. discounts for loyal buyers, re-engagement for inactive ones)