E-commerce Growth Engine: Seasonal Sales & Logistics Optimization

I developed a dynamic sales performance dashboard to analyze $3.5M+ in revenue across diverse product categories and gift occasions. By correlating order volume with logistical data, I identified critical peaks in customer spending and delivery performance. The analysis highlights high-performing gift categories and location-based demand, enabling data-driven inventory stocking and marketing spend allocation. This tool serves as a strategic compass for optimizing seasonal campaigns and improving the average customer lifetime value.