Bank Analytics Platform

Project Overview

Developed a comprehensive and interactive Power BI dashboard to analyze credit card transaction data and generate actionable business insights. The project focuses on transforming raw data into meaningful visualizations that support strategic decision-making and enhance understanding of customer behavior and financial performance.

Key Features

Built dynamic KPIs including Total Customers, Total Cards, Total Transactions, and Total Transaction Amount

Performed customer and transaction segmentation based on card type and brand

Conducted trend analysis to identify patterns and changes in transaction amounts over time

Analyzed transaction methods (Swipe, Chip, Online) to uncover usage behavior

Designed interactive filters enabling deep data exploration (date, gender, card attributes)

Applied clean and user-friendly dashboard design principles to improve data storytelling and usability

Implementation Approach

Performed data cleaning, transformation, and preparation to ensure data quality

Designed and implemented a data model within Power BI

Created calculated measures and KPIs using DAX for advanced analytics

Developed interactive visualizations and dashboards aligned with business requirements

Applied data storytelling techniques to present insights in a clear and impactful way

Validated outputs and ensured accuracy of analysis to support data-driven decisions

Tools & Technologies

Power BI | DAX | Data Modeling | Data Visualization | Data Analysis