Fitbit | Impressions Analysis

Fitbit | Impressions & Brand Reach Analysis

Project Overview:

Focused on maximizing Brand Awareness and analyzing audience engagement through a deep dive into 411K+ Total Impressions for Fitbit marketing campaigns.

Key Contributions & Insights:

Targeting Optimization: Identified the 25-34 age group as the primary driver of impressions, enabling more cost-effective and precise audience targeting.

Seasonality Trends: Conducted time-series analysis to pinpoint peak engagement periods (notably July & October), ensuring maximum market penetration during high-traffic months.

Efficiency Metrics: Evaluated a 10.11% CTR against high impression volumes to verify high-quality reach and brand resonance.

Data Visualization: Designed an interactive dashboard to transform raw marketing data into actionable executive insights for ad spend optimization.

Tools used: Power BI