Adidas Strategic Sales Intelligence Dashboard (2020–2021)

I analyzed Adidas sales data for 2020–2021 to extract actionable insights for strategic decision-making. I evaluated performance across retail, online, and outlet channels to identify the most profitable source. I also determined top-selling locations and the most effective sales method in each region. Additionally, I identified best-selling products to improve inventory planning, Overall, this analysis provides a data-driven foundation for Adidas to build a strategic sales growth plan for 2023 and the years ahead, improving profitability, operational efficiency, and market positioning.