Analyzed sales data (Sales Export 2019–2020) to generate actionable business insights using Excel.
Key Insights
Top Countries by Revenue: Portugal ($27M), France ($25M), Sweden ($19M)
Highest Profit Margin: Austria (18.78%), outperforming other countries
Top Customers & Preferences: Order counts, loyalty segments, buying patterns
Orders by Device Type: PC / Mobile / Tablet
Product & Category Performance: Best-selling products and categories
Year-over-Year Trends: Revenue growth from 2019 to 2020
Tools Used
Microsoft Excel, Pivot Tables & Charts, Power Pivot, Slicers, Data Cleaning