Revenue Optimization & Customer Intelligence Dashboard | Online Retail Growth Strategy

?How can an online retail business increase revenue and profitability without increasing marketing spend

Business Question:

How can an online retail business grow revenue while protecting profitability?

In this project, I built two connected dashboards to analyze both sales performance and customer behavior for a 5M+ revenue retail business.

:Key Insights

Electronics drive the highest revenue despite lower sales volume

Toys generate high volume but low revenue

Customer retention is strongly linked to perceived value

High-value customers are less sensitive to delivery time

Strategic Recommendations:

Use high-volume categories for acquisition

Protect margins in premium categories through value-added promotions

Increase AOV through smart cross-selling

Leverage retention as a revenue growth multiplier

This project demonstrates my ability to transform raw data into clear business decisions — not just visual reports.