NOVA — Brand Identity Design Streetwear Clothing Brand

NOVA — Brand Identity Design

Streetwear Clothing Brand

Project Overview

NOVA is a modern streetwear brand that represents individuality, confidence, and self-expression.

The project focuses on creating a bold yet minimal brand identity that treats fashion as a personal statement.

The Challenge

Designing a visual identity that feels confident and modern without being aggressive, while remaining flexible for apparel, embroidery, and digital platforms.

The Solution

A complete brand identity system was developed, built around a custom logotype and a clean, minimal visual language that ensures clarity, consistency, and scalability.

Logo Concept

The NOVA logo is based on custom typography with smooth, connected forms reflecting movement, independence, and street culture.

It works effectively as a primary wordmark, secondary mark, and small-scale icon for fabric applications.

Visual Identity System

Color Palette: Black and white as primary colors, supported by subtle accent tones.

Typography: Modern sans-serif fonts selected for readability and consistency across all touchpoints.

Brand Personality

Bold, confident, minimal, independent, and youth-driven.

Applications

The identity was applied to hoodies, T-shirts, embroidery placements, and social media visuals to demonstrate real-world usability and consistency.

Brand Message

Wear Your Attitude.

Final Outcome

The result is a cohesive and functional brand identity that reflects streetwear culture while remaining timeless and adaptable.

Role

Brand Identity Design · Logo Design · Visual System · Mockups