I executed a targeted local business scraping project to identify highly-rated Dental Clinics in London using Google Maps data.
The goal was to build a clean prospecting list for a marketing campaign targeting local healthcare providers.
My Process:
Scraping: Extracted over 20 data points per business using automated tools.
Cleaning: Removed technical errors (negative review counts) and formatted text properly.
Filtering: Selected only active clinics with a rating of 4.5+ stars.
Deliverable: A structured Excel file ready for cold calling or direct mail.