marketing dash

Overview

Interactive dashboard analyzing digital marketing performance across channels, focusing on budget, revenue, ROI, campaigns, and audience distribution.

Key Insights

Total Budget: $3.51M | Revenue: $19.3M | ROI: 452%

Email campaigns are the most used

Revenue is evenly distributed across channels

Audience split: ~51% B2B, ~49% B2C

Tools Used

Power BI, Excel, DAX

Business Value

Helps optimize marketing spend, track ROI, and improve campaign performance through data-driven insights.