A strategic redesign of the Maroapp ecosystem, solving a brand identity crisis by splitting functionality into two specialized experiences: 'Kaalix' as a lifestyle Super App, and 'Livry' as a high-performance logistics tool. This case study explores the journey from visual chaos to structural clarity. Disclaimer: This is a personal concept project for educational and portfolio purposes only. I am not affiliated with or contracted by Maroapp, Kaalix, or Livry.