Dashboard of sales analysis

**Dashboard Description**

This dashboard presents the **Vindra Store Annual Report for 2022**, providing a comprehensive overview of sales performance, customer demographics, and order distribution across multiple dimensions.

### **1. Orders vs Sales Trend**

The top-left chart shows the monthly relationship between **total sales amount** and **number of orders**.

It highlights seasonal patterns, peaks in sales, and fluctuations in order volume throughout the year.

### **2. Sales by Gender**

A pie chart compares the contribution of men and women to overall sales.

* **Women:** 64%

* **Men:** 36%

This indicates that women contribute the majority of purchases for the store.

### **3. Order Status Breakdown**

This pie chart shows the proportion of orders by status:

* **Delivered:** 92%

* **Cancelled, Refunded, Returned:** Small percentages

This reflects strong operational efficiency and a high successful delivery rate.

### **4. Top 5 Performing States**

A horizontal bar chart highlights the top five states in terms of sales revenue, with **Maharashtra** and **Karnataka** being the highest contributors.

This insight helps identify key geographic markets.

### **5. Orders by Age and Gender**

This chart compares the distribution of orders among age groups (Teenager, Senior, Adult) split by gender.

The **Adult** age group shows the highest order activity, especially among women.

### **6. Orders by Channel**

The final pie chart displays the distribution of orders across different sales channels such as **Ajio, Amazon, Flipkart, Meesho, Myntra, Nalli, and Others**.

Channels like **Amazon, Flipkart, and Others** represent the largest share, indicating diversified customer touchpoints.

### **Filters (Slicers)**

The dashboard includes filters for:

* **Month**

* **Channel**

* **Category**

These allow users to interact with the report and analyze specific segments dynamically.