Glow Beauty Project

Instagram & Referral Campaign Analysis

Analyzed the impact of Instagram influencer campaigns and referral programs on business growth, transforming raw data into actionable insights.

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Key Metrics:

Total Revenue: $5.29M in sales

ROI: 30.23 average, proving ad efficiency

Net Profit: $4.98M after optimizing ad spend

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Insights & Recommendations:

TikTok & Instagram drive revenue → prioritize budget

allocation

Hair Coloring is the top service → use as lead magnet

Seasonal peaks in Winter → increase Q4/Q1 ad spend

Tools: Google Sheets | Excel | Data Visualization | Business

Intelligence