CRM Campaign Analysis Dashboard using Power BI

Power BI Dashboard – CRM Campaign Analysis

I built an interactive Power BI dashboard to analyze CRM marketing campaigns for Digitell using 2022–2023 data.

The process included cleaning and preparing the data in Excel, then importing it into Power BI to create a dynamic and insightful dashboard.

Key Work:

- Cleaned and organized CRM data in Excel

- Imported and modeled data in Power BI

- Added dynamic filters (year, month, campaign)

- Built Top 5/10 voucher revenue charts

- Created revenue trends and key KPIs (conversion rate, open rate, full rate)

- Designed a clear and interactive layout for better insights