Brand Creation & Bilingual Ad Campaign: "Effortlessly Pretty" App

I conceived "Effortlessly Pretty," a fictional app tackling beauty industry overconsumption. From brand ideation to final copy, I developed its core mission and executed a full bilingual (Arabic/English) ad campaign. This involved crafting persuasive copy and culturally adapting the message through transcreation, resulting in a ready-to-publish, compelling campaign for digital platforms.