Amazon Phones Performance Dashboard

## Overview

This project presents an **interactive Power BI dashboard** analyzing Amazon phone sales.

It provides key insights into revenue, sales volume, profitability, and product performance, helping businesses make data-driven decisions.

## Features

- **KPIs**: Revenue, Units Sold, Average Unit Cost, Net Profit

- **Prime vs Non-Prime Products** analysis

- **Top 10 Best Products** ranking

- **Sales vs Target** tracking (+86.9% over target)

- **Revenue by Sustainability** (*Climate Pledge Friendly* products)

- **Customer Ratings** by price range

- **Best Seller Tag** revenue breakdown

## Dataset

The dataset contains Amazon phone product details such as:

- Product title

- Price and unit cost

- Sales volume

- Prime eligibility

- Star ratings

- Sustainability tag (Climate Pledge Friendly)

- Best seller status

## Visuals

- Pie charts (Prime vs Non-Prime, Climate Pledge Friendly, Best Seller)

- Bar charts (Sales by product, Top 10 products)

- Line chart (Ratings vs Price Range)

- KPI cards for quick performance tracking

## Tools Used

- **Power BI** for dashboard creation

- **DAX** for KPIs and calculations

- **Excel/CSV** as the data source