A landing page is a focused, standalone webpage designed to convert visitors into leads or customers. Unlike a normal website page, it’s built around a single, clear goal — such as signing up, downloading, or making a purchase. Each section on the page — from the headline to the visuals, features, and call‑to‑action — is carefully crafted to guide the visitor toward taking that one action. By eliminating distractions and emphasizing value, the landing page maximizes conversion efficiency.