E-COMMERCE

began by using slicers to quickly switch between years (2021–2023) then shaped the visuals to show performance from regional, category, and time-based perspectives.

Core Metrics

▪ Total Orders: 113,270

▪ Total Quantity Sold: 222,866

▪ Total Revenue: 51.62M

▪ Total Sales: 1.15M

▪ Total Profit: 1.27M

▪ Average Discount Given: 21.1%

Insights at a Glance

▪ Leading Regions by Orders: West (32%) & East (29%)

▪ Best-Performing Segment: Home Office

▪ Top States for Profit: California & New York

▪ High-Impact Categories: Technology & Furniture

▪ Monthly Trends: Peaks and dips showing seasonal demand shifts

My design choices focused on balanced layouts, high-contrast colors, and readable fonts — ensuring that the story behind the data comes forward without visual clutter.