Marketing campaign performance

This Marketing Campaign Performance dashboard provides a detailed financial and performance analysis across multiple channels. It tracks total revenue, cost, profit, impressions, clicks, and conversions, giving a clear overview of campaign effectiveness.

Key insights include:

Average ROI per channel to compare efficiency across platforms.

CPA (Cost Per Acquisition) per channel to monitor cost-effectiveness.

Conversion rate per channel highlighting performance of Email, Google Ads, Website, Social Media, and more.

Conversions by location showing regional performance in major cities.

Financial breakdown by channel including revenue, cost, and profit.

Interactive filters for customer segments, campaign type, location, and gender allow for deeper, customized analysis. This dashboard is designed to help businesses optimize marketing spend, evaluate channel profitability, and maximize ROI.