Brand identity - Gabrina

Gabrina is a digital gifting platform designed to make sending gifts easy, fun, and highly personalized. Think of it as the "cream of gifts"—users can instantly send small gifts (coffee, candy, flowers, vouchers) to friends and family. My job was to make a brand identity that is special , elegant, modern and simple with a warm emotional touch, Millennials' and Z' taste in design. Key Words : gifts, warmth, joy, comfort, novelty. So I got the heart for joy and warmth and mixed it with the ribbon of the gift to refer for gifts and more of joy , I tried to make it modern as possible (the lines , the curves and so on) , the dot besides the heart to ensure the sense of technology in the logo. The colors , the fonts was also for novelty and warmth. The ribbon is not very obvouse but it is linked to the simple of the gifts logo as mentioned for the target audience and can link it easily as they know about the platform. The focus on the abstract logo.