Internet Sales Intelligence Dashboard

Objective: Developed a dynamic sales intelligence dashboard to support data-driven decisionmaking across key commercial functions.

• Extracted and transformed large-scale sales data using SQL for accurate and clean data

modeling

• Identified top 10 high-performing products and cities over time through advanced DAX

calculations

• Segmented customer types to uncover behavioral trends and market opportunities

• Analyzed product line performance and delivered a comparative analysis of 2022 vs. 2023 budget

metrics

• Delivered a fully interactive Power BI dashboard used for strategic sales reviews

• Tools & Techniques: SQL, Power BI (Power Query, Data Modeling, DAX), Data Cleaning,

Business Intelligence