Optimizing Netflix’s Content Strategy: What Works Best and Where?

I worked on “Optimizing Netflix’s Content Strategy: What Works Best and Where?”

Project Overview:

This project analyzes Netflix's content trends, identifying key insights in content production, regional preferences, and release patterns. Using data-driven storytelling, I explored how Netflix can optimize its content strategy for long-term growth.

Key Findings:

Netflix’s content production peaked in 2019 but saw a decline post-2020.

Movies dominate Netflix’s library, making up 70.4% of the content.

The U.S. leads content production, but Asia and Europe are emerging as strong content hubs.

Regional content investments should be prioritized for long-term engagement.

Portfolio & Datafolio:

As part of my data analytics portfolio, I developed a Datafolio that visually represents my project insights.