Nova Commerce Marketing Analysis by Excel

A comprehensive marketing analysis for Nova Commerce, built using Excel. The goal is to evaluate the performance of multiple marketing channels, derive insights, and optimize future budget allocations.

#Key Objectives

• Campaign Metrics Calculation

• Conversion Rate

• Cost per Click (CPC)

• Cost per Conversion (CPA)

• Return on Ad Spend (ROAS)

#Channel Comparison

• Compare performance across channels (CTR, conversion rate, CPC, ROAS)

• Highlight top-performing channels by conversion rate & ROAS

• Identify high-cost, low-ROAS channels for review

#Demographic Analysis

• Segment by age, gender, and location

• Pinpoint high/low performing demographic groups

• Recommend targeting strategies

#Time-Based Analysis

• Monitor weekly/monthly trends

• Identify seasonal peaks and troughs

#Dashboard

• KPI Summary (impressions, clicks, conversions, spend, revenue, CTR, ROAS)

• Campaign performance charts

• Channel spend and conversion breakdown

• Demographics insights charts

• Trend analysis chart