Adidas US Sales Dashboard – Business Insights using SQL & Power BI

After analyzing Adidas sales data in the US market using SQL, I designed this interactive dashboard in Power BI to display key performance indicators:

KPIs:

Sales: $900M

Units Sold: 2M

Profit: $332M

Margin: 36.91%

Avg Profit per Sale: $34.4K

? Goal: Not only to know who sold the most, but who earns the smartest!

The dashboard is divided into tabs for easy analysis: Overview – Product – Retailer – Region

Analysis Includes:

- Sales by Product, Seller, Channel, and Region

- Comparison of 2020 vs. 2021 Profit and Efficiency

- Identifying the Best and Worst Channels and States

- Understanding the True Efficiency of Each Sale

Tools used:

- SQL Server

- Power BI Desktop