Turning Shopify Data into Strategic Business Insights

The Challenge: How do you transform thousands of transaction records into actionable business intelligence? The client needed answers to critical questions: Which customers are at risk of churning? What drives repeat purchases? Where should they focus their marketing efforts?

My Approach: I dove deep into SQL analytics, building comprehensive queries for:

RFM segmentation to identify customer value tiers

Cohort analysis for retention patterns

Geographic performance mapping

Product category profitability analysis

Predictive churn risk modeling