Evaluate email vs sponsored ad channel ROI

Objective To evaluate the Return on Investment (ROI) across the three marketing

channels used in seasonal promotions: Email, Facebook, and Instagram.

Key Insights Email generated the highest ROI, delivering $17.78 in revenue for

every $1 spent. Instagram also performed strongly, with $17.

24 return per $1 spent. Facebook had the lowest ROI among the three, but still

returned $16.12 per $1. Recommendation Focus future campaigns more heavily

on Email marketing, as it offers the best return on investment.

Instagram is also worth continued investment given its close performance.

Facebook may benefit from optimization or budget reallocation based on

campaign goals